Government commends industry for COVID-19 response

Economy Beverages Covid

Mr. Michael Okyere Baafi, Deputy Minister of Trade and Industry, commended the beverage industry for its response to curb the spread of COVID-19 during its peak period.

Before being consulted, he said in a statement read on his behalf, industry players produced disinfectants and other COVID-19 personal protective equipment to reduce the spread of the virus among the public. , which was very commendable.

He gave the commendation to the 6and Edition of the Ghana Beverage Awards (GBA) organized by the Global Media Alliance in Accra, on the theme: “Inspiring Excellence in Ghana’s Beverage Industry”.

Mr. Baafi highlighted the industry’s consistent demonstration of a sense of responsibility in giving back to society and caring for the environment and the residents of the communities in which they operated through various forms of social responsibility activities. companies.

He urged industry players to collaborate with stakeholders to work towards a full recovery from the effects of the pandemic.

Mr. Mark Okraku Mantey, Deputy Minister of Tourism, Arts and Culture, who said that drinks have become part of the public’s way of life and a necessity for body rejuvenation, food and a servant of many occasions, said the government could not ignore the important role they played in the Ghanaian economy, creating jobs and generating income through the payment of taxes.

He said they also support the arts and culture industries by sponsoring events and encourage them to do more to help elevate other industries that depend on support like theirs.

Mantey said the ministry plans to generate US$2.3 billion through the beverage industry for 2022 and implored their cooperation to achieve this for national growth.

Ms. Emma Wenani, Director of Global Media Alliance (GMA), highlighted the need to recognize the beverage industry for its impact on society and its best practices.

She said she was pleased with the interest shown by companies to participate in the award categories and the way the public enthusiastically voted for the “Product of the Year” category.

After the awards ceremony, she said the GMA would follow up to ensure that the companies operated under strict hygiene conditions at all times, were certified and met consumer needs.

Ms. Wenani said that more categories have been introduced in this edition based on stakeholder feedback on previous editions, hence the reason for adding international beverage categories in the edition.

As part of the awards ceremony in 18 categories, “Coca Cola” was voted “Product of the Year”, “Ceres” as “Fruit Drink of the Year”, “Guinness” as “Beer of of the Year”, “Coca Cola” as “Carbonated Soft Drink of the Year”, “Kpoo Keke” as “Liquor of the Year”, “Jameson Irish Whisky” as “International Spirits of the Year”, ‘year’ and ‘Hollandia Yoghurt’ as ‘Dairy Product of the Year’. Year”.

Others were “Alomo Bitters” as “Bitters of the Year”, “Seagram’s Imperial Blue Whisky” as “International Liquer of the Year”, “Darling Lemon” as “Spirit of the Year”, “Django Ginger Ale” as ” RTD of the Year”, “Vitamilk Choco” as “Cocoa/Chocolate Product of the Year”, “Heineken” as “International Beer of the Year” and “Rush Energy Drink” as “Energy Drink of the Year” .

The others were “Sahara Solace” as “New Drink of the Year”, “Verna” as “Water of the Year”, “Coca Cola Company Limited” as “CSR Company of the Year” and “Twellium Industry Limited” as “Manufacturing company of the year”.

GBA is supported by the Food and Beverage Association of Ghana, Consumer Protection Agency, Food Research Institute under Council for Scientific and Industrial Research, Perception Management International, Ministry of Trade and Industry, Ministry of Tourism, Arts & Culture, and the Ghana Tourism Authority .

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